Wannabe filmmakers get Scene

Several lucky movie fans with aspirations of directing will have their short films screened in theatres across the country, thanks to Scotiabank and Cineplex leveraging their Scene club online.

Several lucky movie fans with aspirations of directing will have their short films screened in theatres across the country, thanks to Scotiabank and Cineplex leveraging their Scene club online.

The opportunity came to Scene members in the fall, when a contest developed by Toronto’s Capital C asked them to submit 15-second films promoting the Scene card loyalty program.

‘We wanted to reach out to our fans,’ explains Luis Vieira, account director at Capital C, ‘get them engaged in the program and give them something fun to rally around.’

Five finalists were picked from 128 submissions, based on votes cast by some of the 1.3 million Scene members on the program’s Facebook page and directorschaircontest.com. People from 83 countries viewed them, and the winner received over 65,000 votes. In January, a panel of judges chose Ottawa’s Sean Parker as the winner of $5,000. His clip and others will be played in Cineplex theatres.

To promote the contest, Capital C distributed flyers to Toronto colleges and reached out to film schools across the country. The films can be viewed on the Scene Facebook page and on the microsite.

www.facebook.com/scene