Green is big. Really big

While Kermit had other problems on his mind when he sang 'it's not easy being green,' his angst has become the unofficial mantra for all of us who struggle with ongoing eco dilemmas, such as weighing the landfill impact of limp but organic lettuce versus fresher but overpackaged greens - not to mention going plastic bagless to the point of having to buy Glad plastic bin liners.

While Kermit had other problems on his mind when he sang ‘it’s not easy being green,’ his angst has become the unofficial mantra for all of us who struggle with ongoing eco dilemmas, such as weighing the landfill impact of limp but organic lettuce versus fresher but overpackaged greens – not to mention going plastic bagless to the point of having to buy Glad plastic bin liners.

Since being virtuous and saving the planet can be tiring, we need a little cheerleading. To that end, you may be interested to learn that the Jolly Green Giant – who is understandably concerned over all the downsizing chatter – is expanding his mascot remit. He asked his good friend DDB creative director Andrew Simon to pass this message along to the marketing community at large.

See the back page.