Nissan Canada pimps rides with augmented reality

Nissan Canada is enhancing the online experience around its spring 'Good Decision' campaign, allowing microsite visitors to take online car customization to another level.

Nissan Canada is enhancing the online experience around its spring ‘Good Decision’ campaign, allowing microsite visitors to take online car customization to another level.

Nissangooddecision.ca, which was created by TBWAToronto, uses augmented reality technology to enable users to personalize a Nissan. They complete a quiz and then peep into a 3D environment featuring their Nissan, which appears to leap right out of a printout that they hold up to their webcam.

‘Nissan is a technologically-savvy brand and you want your communications to reflect that,’ says Richard Phillips, group account director, TBWAToronto.

As an added incentive, people can bring their printout and unique URL to a dealership for an offer of 0% purchase financing. The site, launched April 22, is being promoted using newsprint, FSIs, online display banners and through Nissan.ca.