A patriotic Scotiabank campaign has left VANOC somewhat peeved due to perceived Olympic infringement.
Launched in January at a Vancouver event featuring two-time women’s hockey Olympic gold medalist Cassie Campbell, Scotiabank’s ‘Show Your Colours’ contest sends Canadians to Scotiabank.com/showyourcolours to upload photos of people, places and things that make them proud to be Canadian for the chance to win a Flip MinoHD digital camcorder.
A smartphone app lets users upload contest photos, map key attractions like restaurants and sports venues in Vancouver and Whistler and find Cineplex theatres and Scotiabank branches across the country.
VANOC has urged the bank to postpone the project so it doesn’t undercut RBC’s status as official bank sponsor of the Vancouver Games.
‘We are reviewing our programs and working cooperatively to ensure that we are not breaking the rules,’ says Scotiabank SVP marketing John Doig. ‘Conversations so far have led us to make some adjustments, and we are hopeful that we will reach a mutually satisfactory outcome.’