K-Y goes viral to ignite intimacy

K-Y Canada is giving Canadians some sexy homework.

K-Y Canada is giving Canadians some sexy homework.
The ‘K-Y Intimacy Experiment,’ developed by Toronto-based Noise, features a webisode series airing on the brand’s YouTube channel – at press time the second-most viewed channel in Canada – in which three couples are coached by a sex therapist to try his-and-hers lingerie shopping and erotic dance lessons.
At the end of each segment the couples are given some homework, which viewers can try at home.
‘K-Y wanted to create an experiential program that allowed Canadian couples to find playful new ways to connect with each other and the brand,’ says Angela Fenwick, brand manager, Guelph, ON.-based K-Y Canada.
The vids are supported by a media partnership with Canwest, online ads, print, POS and PR. The campaign is set to run into April.