Senior marketing professionals looking to take the next step in the career have a little more time to find a hand to help them along the way.

The deadline for the Marketing Hall of Legends Mentoring Program has been extended until April 1. The program, which was developed by the Toronto branch of the American Marketing Association, will team up next-gen Canadian marketers with one of 50 seasoned marketing veterans on May 6 at the Spoke Club in Toronto. The mentors hail from companies including Indigo Chapters, Loblaw Companies Limited, RBC Financial Group, CTV and Sick Kids Foundation. The goal of the program is to help up-and-coming marketing pros to advance their career by educating, inspiring and providing guidance.

‘Our advisory council extended the application deadline from March 1 to April 1 after receiving several calls from senior level marketers interested in applying for program, but would miss the deadline because they were travelling to Vancouver for the Olympics,’ says Deb McKenzie, chair, Mentor Exchange and past president of the AMA Toronto. ‘We hope that this nine-month structured mentoring relationship will help advance our marketing community.’

Those interested in taking part can submit a written application package, a cover letter detailing their accomplishments, a resume and bio, two recos from VP-level contacts and an argument for why they should be considered for the program. More information on the Mentor Exchange program is available at www.ama-toronto.com/mentoring.html.