The first rule of Agency Wars is you talk about Agency wars because who wouldn’t want to see their ad industry peers throw down in an awesome exhibition of pugilism?

Toronto-based agency Brandworks has spent the last year laying down the groundwork for the charity event, which is in support of Ronald McDonald House Toronto. It’s a night of amateur boxing taking place on April 1 at the Arcadian Room, featuring fighters you may well have worked with at one point or another, including Brandworks’ executive CD Michael Clancy and Brunico Communications’ own Melissa Giddens, sales supervisor, Realscreen magazine.

‘As an industry we don’t get together that often,’ says Jim Sproul, director of business development, Brandworks. ‘[Agency Wars is] an opportunity to bring the advertising industry together in a different form for charity.’

Over the last number of months the boxers have been honing their skills in preparation for the industry punch-up under the tutelage of Olympic bronze medalist for Canada Chris Johnson, with the help seasoned fighters Steve Molitor, former IBF junior featherweight world champion and undefeated lightweight, and Logan McGuiness.

Close to 500 industry people will be in attendance to watch their colleagues trade jabs and crosses, but if you’re unable to make it before the bell rings you can quench your bloodlust thanks to Canada-wide cable TV network The Fight Network, who will be providing TV and online coverage. More info on Agency Wars – which Brandworks hopes will become an annual event – and tickets can be acquired online at agencywars.ca.