It looks like Juniper Park has a real penchant for promoting potatoes. After an agency review over the summer, it was selected by New York Fries as its Canadian creative and strategy agency of record.

Juniper’s client roster also includes Lay’s, another prolific purveyor of potato-based products. The New York Fries business will have the agency developing work for the brand, as well as South St. Burger Co., for both advertising and POS efforts.

‘We wanted to find the perfect fit with a team that would understand our culture, nurture our brand and constantly challenge us,’ said Warren Price, executive VP, New York Fries, in a release. ‘We found in Juniper Park a team that will help us think bigger and keep us real.’

Juniper Park has already begun work with New York Fries on a new program that’s set to launch in the new year.