Scotts Canada is hoping that Saatchi & Saatchi Canada will be the fertilizer that will help grow its business. It’s named the agency as its new AOR following a formal review of several agencies.

‘Scotts Canada is excited about this new relationship with Saatchi,’ said Glenn Martin, director of marketing, Scotts Canada, in a release. ‘It’s a great fit for our business as we have a shared passion for lawns and gardens that will help drive our business with breakthrough creative.’

Saatchi will be responsible for handling all of the company’s categories, including garden care, lawn care, control products and bird food products. Billings have not yet been disclosed.