MDC Partners nabs Cap C and Kenna

The business transformation organization acquires a majority stake in both companies from Newport Partners Holdings L.P.

MDC Partners has certainly been busy of late, today announcing the acquisition of agencies Capital C and Kenna.
The Canadian-born business transformation organization secured a majority interest in both agencies from Newport Partners Holding L.P. It has entered into a long-term equity partnership arrangement with all of the partners at Capital C, a Toronto-based advertising and marketing service agency with over 100 employees and a client roster that boasts blue-chip companies including PepsiCo Food & Beverages Canada, PepsiCo Inc. (US), Sun Life Assurance Company of Canada, Scotiabank, Nissan Canada, Cineplex Entertainment and Unilever Canada.
‘First and foremost, MDC Partners is a globally recognized organization whose roots are based in Canada,’ said Tony Chapman (pictured), founder and CEO, Capital C. ‘They have attracted a world-class group of astounding companies and people throughout the USA, Canada and Europe. The MDC organization are true problem solvers and business transformation specialists for global industry, culture and community, providing us with a deep pool of talent and technology to offer our clients.’
With Kenna, a Mississauga, ON-based data analytics and marketing solutions firm, MDC has entered into a long-term partnership arrangement with the agency’s management team, which includes Glenn Chilton, president and CEO, and Paul Quigley, COO. With more than 140 employees, the firm has a Canadian, US and European-based client list including BASF, Infiniti, Nissan, CIBA Vision UFA, Investors Group, Wrigley and MBNA.