The gift of goats

From farm animals to fine art, we take a look at two agencies' holiday outreach efforts.

Festivity and the spirit of giving are common themes when ad agencies commence their (sometimes wacky) holiday outreach efforts. Here’s what two are up to.

Cundari never butts heads over holiday generosity. This year they’re forgoing client gift-giving to donate the money they would’ve spent to a good cause, but with a twist: they’re giving a herd of goats to families in third-world countries. The agency shot a video featuring its chairman and CEO, Aldo Cundari, documenting his quest to find the perfect goat, resulting in an unlikely friendship. It can be watched at cundariholiday.com. (Better do a herd headcount. We suspect it’s shy one goat. -Ed.)

DDB Vancouver also gave back with their fifth annual Share DDB art crawl and silent auction. Every member of the agency’s staff contributed to the silent auction, which featured items ranging from staff photography to belly-dancing lessons. Held in November, the event was a rousing success, breaking records, not only with the $20,000 it raised for Vancouver-based charities the James Lee Foundation and Lookout Emergency Aid Society, but also with the number of guests attending, ensuring that it was anything but a quiet affair.