Talk isn’t cheap, especially if it’s with Barack Obama or the Dalai Lama. In that spirit, Wind Mobile wants to help Canadians have their best conversation ever.
Building on its “Power of Conversation” platform, the telco launched a contest asking consumers who they want to speak to most in the world, and promised to make it happen for five lucky winners.
Wind will donate $100,000 for each of the five celebrities to the Canadian charity of their choice. Another $100,000 will be given to the top six charities voted for online. Visitors can vote for their favourite entries to win prizes.
Developed by Toronto-based Narrative Advocacy Media, the effort kicked off with an event at Ryerson University, featuring Anthony Lacavera, chairman, Wind Mobile, chatting with mountain climber Aron Ralston, who was forced to cut off his arm following a climbing accident, and on whom the film 127 Hours is based.
“From the very beginning, Wind Mobile has been about harnessing the power of conversation to make things better in wireless,” says Lacavera. “‘Best Conversation Ever’ is designed to give Canadians a new and unprecedented way to experience that power on a bigger scale.”
With Starcom MediaVest handling media, Wind partnered with CTV to integrate the contest into segments on eTalk, Off the Record and BNN. A 30-second spot, by Toronto-based Clean Sheet, is also airing during CTV shows.
The contest is on Facebook and Twitter, and activation teams managed by NewAd are visiting universities and malls. It will run until March 7.