Nourse heads to Saatchi & Saatchi

The former BabyRobot VP takes on the role of VP, managing director, digital at the agency.

Dave Nourse will be directing the digital discipline at Saatchi & Saatchi. The agency brought him aboard as VP, managing director of the department.

“What Dave brings is some amazing experience, some digital expertise that we had been lacking in the past and we also think he brings a really nice cultural fit with both our staff here at Saatchi Canada and with our clients,” says Stuart Payne, president, CEO, Saatchi & Saatchi Canada. “One of the most important things that he’s going to bringing for us is expertise in social media. We’ve got assignments with Toyota Canada already and we hope to be growing that with some of our other clients as well.”

Arriving at Saatchi from BabyRobot, where he was VP, director of dig ital integration, Nourse has over 14 years of experience in digital and an extensive roster of blue-chip brands he’s worked with, including Nestle Purina, Trojan, Sprint, Verizon, HP, Nair, Arm & Hammer, Novartis, Health Canada, Pitney Bowes and Labatt’s.

‘Saatchi has tremendous brands on its roster doing some amazing things,’ said Nourse in a release. ‘There’s a great opportunity for digital, mobile and social media success for each of them, which I’m excited to help lead for Saatchi.’