Brewing a greener future

We round up the latest eco-friendly efforts from Steam Whistle, Alexander Keith’s and Molson Canadian.

Beer isn’t only green on St. Patrick’s Day, according to Steam Whistle, Alexander Keith’s and Molson Canadian.
To think green, Molson Canadian started by seeing red. Its new Red Leaf Project combines funding for nature preservation efforts with community outreach. One of the first initiatives is a $1-a-case donation project with proceeds going to the NSLC’s Adopt A Stream program, as well as support of the WWF Great Canadian Shoreline Cleanup. Molson is also finalizing programs with Tree Canada, the World Wildlife Fund and Evergreen for this summer.    
Also supporting Canada’s natural resources, Alexander Keith’s new Green Initiative recently launched its first effort, developed by Publicis. Specially marked packs include a PIN that can be entered on Facebook to reveal a donation amount of up to $1,000, with $75,000 in total to be given to Waterkeepers Canada, Nature Canada, Adopt A Stream or Trees Ontario and its national partners.
And on the clean air front, Steam Whistle Brewing has introduced an eco addition to its fleet of vintage sales vehicles. Retro Electro is a 1958 Chevy Apache Pickup retrofitted with a high-efficiency, emissions-free AC motor, running on 100% B.C. wind power care of Bullfrog Power. It will silently cruise Vancouver, driven by Steam Whistle sales manager Mike Kiraly.