✖
Strategy News
Creative Report Card
About
Brands
Agencies
Chief Creative Officers
Creative Directors
Art Directors
Copywriters
Planners
Designers
Events
CMO Forum
Awards
AToMiC Awards
Marketing Awards
Strategy Awards
Agency of the Year
Media Innovation Awards
Strategy
Categories
Awards
Branding
Campaigns
Innovation
Hires
Agencies
Media
Research
Retail
Tech
Magazine
Events
Calendar
CMO Forum
AToMic Awards
Marketing Awards
Strategy Awards
Agency of the Year Awards
Media Innovation Awards
Resources
Careers
Stimulant Archive
Marketing Archive
Calendar
Subscribe
Creative Report Card
SIGN IN
SIGN UP
My Account
SIGN OUT
Strategy
Home
»
News
»
Hopefully it takes you less than 660 litres of coffee to rise in the morning
By Strategy Staff
May 26, 2011
advertiser: McDonald’s
agency: Cossette
VP/CD: David Daga
director: Sylvain Dumais, Sparks
Related Stories
Cannes Lions 2025: Canadians nab more medals on final festival day
Cannes Lions 2025: More Lions go to Rethink and Weber Shandwick
Cannes Lions 2025: IKEA slid into DMs, and then walked away with two Gold Lions
LATEST NEWS
Industry Moves
Agency News: VML Canada launches business affairs department
Campaign
Kraft Heinz’s ‘Made With’ platform brings brand closer to home
Research
AI skepticism is strong in Canada, survey shows
Campaign
Dr. Oetker reaches for a frozen-pizza high note with Suprema
Careers
»
TOP STORIES
Agencies
Courage and BHLA claim Best of Show honours at 2025 Marketing Awards
C-Suite
Jess Spaulding steps down as PepsiCo Canada CMO to take new role in U.S.
Agencies
Ian Mackenzie, Ryan Bullock launch cross-functional agency Memory
Campaign
Tim Hortons reunites with Ryan Reynolds
We understand your decision to use an ad blocker, however Strategy journalism takes time and funding...
Subscriptions and advertising are both necessary to fund the journalism we bring to you.
Please,
whitelist strategyonline.ca
in your ad blocker and refresh your browser.
