The QR code seems to have gone from the cool kid code of choice to the masses.
Global TV Vancouver recently launched a contest where viewers were prompted to scan a QR code displayed during the weather report to enter to win a TV home theatre system from Future Shop and a Shaw HD package. Global advertised on-air, driving to News Hour Final, and via Twitter, Facebook and e-newsletters.  
In fundraising circles, the Children’s Miracle Network (CMN) is implementing QR codes to raise awareness. Dairy Queen is creating 7.9 million QR code-enabled Blizzard cups for its Miracle Treat Day in August, which will allow Blizzard-eaters to instantly donate to CMN.
A recent report by Vancouver-based mobile payment and marketing co Mobio Identity Systems, which facilitated these QR code campaigns, says payment scans are the second-top driver to QR code usage, accounting for 6% (mobile QR payments grew 256% from Q1 to Q2). The top driver is information at 89%. The report also found that new QR-enabled users increased by 928%, significant since people’s use of QR barcodes is driven by advertising, which is the leading cause of registration.