PHD Worldwide believes that the basic mechanics of how marketing works is in flux. Looking ahead, change will be driven by such things as demographic, attitudinal and psychographic shifts, media-ownership regulation and, of course, technology. Join PHD’s Global Strategy & Planning Director, Mark Holden in his 2016 – Beyond The Horizon session as he discusses key technologies that are on the horizon and explores new and exciting possibilities for marketing and advertising.

Mark Holden, Global Strategy & Planning Director, PHD Worldwide Mark Holden is the Global Strategy & Planning Director for PHD Worldwide. He recently moved into this position (and back to the UK) after setting up PHD Australia. He is the co-author of 2014 –  The Future of the Media Agency, and Fluid – Harnessing the Rising Speed of Influence, and is also co-creator of innovative PHD tools such as ETNA.