PHD’s Global Strategy Director unveils vision for the next tech frontier

PHD Worldwide believes that the basic mechanics of how marketing works is in flux. Looking ahead, change will be driven ...

PHD Worldwide believes that the basic mechanics of how marketing works is in flux. Looking ahead, change will be driven by such things as demographic, attitudinal and psychographic shifts, media-ownership regulation and, of course, technology. Join PHD’s Global Strategy & Planning Director, Mark Holden in his 2016 - Beyond The Horizon session as he discusses key technologies that are on the horizon and explores new and exciting possibilities for marketing and advertising.

 

 

Mark Holden, Global Strategy & Planning Director, PHD Worldwide
Mark Holden is the Global Strategy & Planning Director for PHD Worldwide. He recently moved into this position (and back to the UK) after setting up PHD Australia. He is the co-author of 2014 -  The Future of the Media Agency, and FluidHarnessing the Rising Speed of Influence, and is also co-creator of innovative PHD tools such as ETNA.
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