The Art Of Creative Storytelling

What is the evolution of storytelling in digital media? Brands have only begun to explore the many ways ...

What is the evolution of storytelling in digital media? Brands have only begun to explore the many ways to connect with and empower consumers through natural user interfaces, social media platforms and new technological advancements. Much like a musical instrument, there are multiple ways to play but no one right formula.

In this session, Jeremy Grubaugh, Creative Director, Global Creative Solutions, Microsoft Advertising will draw on recent Microsoft/BBDO Worldwide research into consumers’ emotional connections with TV, PCs and mobile devices to show how brands can leverage these new tools to affect a story’s direction, highlighting a variety of recent campaigns that have incorporated everything from Microsofts’s Kinect platform and Natural User Interfaces (NUI), to augmented reality and social media.

 

Jeremy Grubaugh
Creative Director, Global Creative Solutions,
Microsoft Advertising

Jeremy Grubaugh creates industry-leading branded experiences that are consumed by millions of users via Microsoft platforms and services. He works closely with brands and agencies to engage audiences through quality content and is responsible for the creative output of original experiences on behalf of brands for the Microsoft audience.
Tags:


,