Thanks to the likes of Farmville and Angry Birds, gaming has won a loyal and growing audience on social platforms and mobile devices from Facebook to the iPad. Many marketers are exploring how to play in the mobile game space, but are quickly realizing the limits of display, and looking for new methods to score deeper engagement with their brands. In this session, three panelists who are thinking beyond traditional ad models will show how their companies are pushing the platform:  Brian Wong, founder of Kiip.me, who turns virtual wins into physical rewards, Shailesh Rao,co-founder of augmented reality platform GoldRun and Boris Chan, lead product developer for Toronto-based mobile strategy and development firm Xtreme Labs.

Moderator Robin Hassan Digital Group Director Starcom Mediavest Group	Boris Chan Principal Xtreme Labs	Shailesh Rao Co-founder & VP of Business Development Goldrun	Brian Wong Founder & CEO kiip