A New Model for Mobile

Thanks to the likes of Farmville and Angry Birds, gaming has won a loyal and growing audience on social platforms ...
Thanks to the likes of Farmville and Angry Birds, gaming has won a loyal and growing audience on social platforms and mobile devices from Facebook to the iPad. Many marketers are exploring how to play in the mobile game space, but are quickly realizing the limits of display, and looking for new methods to score deeper engagement with their brands. In this session, three panelists who are thinking beyond traditional ad models will show how their companies are pushing the platform:  Brian Wong, founder of Kiip.me, who turns virtual wins into physical rewards, Shailesh Rao,co-founder of augmented reality platform GoldRun and Boris Chan, lead product developer for Toronto-based mobile strategy and development firm Xtreme Labs.

Moderator

Digital Group Director
Starcom Mediavest
Group
Boris Chan

Principal
Xtreme Labs
Shailesh Rao

Co-founder &

VP of Business
Development

Goldrun
Brian Wong

Founder &

CEO

kiip
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