St. John’s-based home and auto insurance company Johnson Inc. has appointed Toronto’s Doug & Serge as its new agency of record. The agency will help to build Johnson’s business starting with a new marketing campaign.

“This year we are continuing our growth and evolution as a business,” said Brian King, VP marketing, Johnson Inc., in a release. “We are a very customer-centric organization that prides itself on our outstanding customer retention and the way in which all of our employers go above and beyond to help our clients best meet their needs, whether that is in getting them the right coverage or in dealing with a claim. With a fantastic story to tell we needed to find a great partner to help us do that. We were very impressed with Doug & Serge. They have an excellent team and a strong history of doing great work.”

The 130-year-old business company, which became part of global insurance company RSA Group in 1997, awarded Doug & Serge the account following an RFP process that coincided with the unveiling of its logo.

“Having the chance to help such a great organization as Johnson build on their considerable success to date is a wonderful honour for us,” said Serge Rancourt, COO, Doug & Serge, in a release. “They are an organization that puts people first, both their clients and their employees, and we look forward to sharing that story with Canadians.”