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LIFT is a new half-day conference designed to explore the latest techniques in advertising effectiveness and how leading-edge brands, agencies ...

LIFT is a new half-day conference designed to explore the latest techniques in advertising effectiveness and how leading-edge brands, agencies and media companies are evolving to achieve better business results. As a foundational component of this year’s inaugural event, Agency-Client teams from three CASSIES Gold winning cases will examine and articulate the story behind the insights, strategies and tactics they used to drive success.

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