As with past years, Agency of the Year kicked off with an open call to Canadian agencies to throw their five best campaigns from the previous 12 months into the proverbial ring.
We then shared those submissions with senior agency and marketing executives across Canada, asking them to choose the agencies they thought had produced the best work. Points were awarded based on how many times an agency was selected, and those with the most points were invited to participate in the awards by submitting their top five cases from the previous year.
A judging panel of senior industry execs then scored the work in a secure online process. They were asked to award each case two scores out of 10, one for creativity and the other for strategy. Judges who declared conflicts with campaigns or agencies abstained, and scores were averaged accordingly.
Scores were tallied and averaged, with equal weight, and the agency with the highest final score was the winner.
The scores
Creativity
BBDO 7.81
Taxi 7.39
Leo Burnett 7.27
DDB 7.23
John St. 7.13
Sid Lee 7.05
Rethink 7.03
Grey Canada 6.87
The Hive 6.71
Target 6.56
CP+B 6.46
TBWA 6.40
ZAK 6.33
Draftfcb 6.16
Strategy
BBDO 7.73
DDB 7.42
Taxi 7.25
John St. 7.22
Leo Burnett 7.11
Rethink 7.02
The Hive 6.86
Grey Canada 6.74
Sid Lee 6.65
Target 6.58
CP+B 6.55
ZAK 6.54
Draftfcb 6.35
TBWA 6.35
Total
BBDO 15.54
DDB 14.65
Taxi 14.64
Leo Burnett 14.38
John St. 14.35
Rethink 14.05
Sid Lee 13.70
Grey Canada 13.61
The Hive 13.57
Target 13.14
CP+B 13.01
ZAK 12.87
TBWA 12.75
Draftfcb 12.51
Jump to:
AOY Gold: BBDO maps out a win
AOY Silver: DDB keeps exploring – and expanding
AOY Bronze: Taxi revs its engine
Honourable mention: Leo Burnett is back in the winners’ circle
AOY Finalist: John St. hits its stride
AOY Finalist: Rethink’s winning streak
