Kelly Gadzala
Danier gets its runway groove on
With designer collaborations and a fresh retail concept, Jennifer Steckel Elliott is giving a 40-year-old leather brand a makeover.
Mattel’s new toy story
Proving Barbie and Hot Wheels aren’t child’s play, Réidín Goode is appealing to fans of all ages.
Unilever and P&G subsidiaries expand service-based models
CPGs tweak their retail forays with spas, dry cleaners and car washes to max out market opportunity.
How much is that moving shirt in the window?
Retailers like Starbucks and Ben Sherman are bringing brands to the street through technology.
Integer research finds frugality and private labels on the rise
Canadian shoppers are cautious planners, but they still value the act of shopping.
Coca-Cola cans turn white for holidays with massive in-store push
Over 15,000 outlets incorporate targeted messaging and elements of the new polar bear holiday can.
Coca-Cola goes white for the holidays
The brand has redesigned its can to raise awareness about its work to help protect polar bears.
Canadian Tire rolls out new auto retail concept
The “Automotive Store of the Future” plans to elevate the customer experience.
Agency of the Year 2011
BBDO climbs to the top of the heap, with DDB and Taxi not far behind.
AOY Gold: BBDO maps out a win
The agency takes Gold for the first time in our annual Agency of the Year competition.
Honourable mention: Leo Burnett is back in the winners’ circle
The agency takes fourth place with work for James Ready, Raising the Roof, Flight Network, the ADCC and Era.
AOY Finalist: John St. hits its stride
The agency takes fifth place with work for Wiser’s, Maple Leaf, Stanfield’s, AutoTrader and Tetley.
AOY Finalist: Rethink’s winning streak
The agency comes in sixth this year, with work for Muskoka Brewery, Metro News, Masterfile, A&W and Coast Capital.
Media Agency of the Year 2011
MediaCom leads the pack in this year’s quest for MAOY Gold, while Cossette Media’s Terry Horton and Media Experts’ Mark Sherman are named Media Directors of the Year.
MAOY process and scores
How does our jury decide who wins Media Agency of the Year? Read on to find out about their process and see each agency’s ranking.
