Last year’s top ad spenders

Who spent the most in 2010? We've got the stats by category and company.

Last year’s top ad spenders
1.    Procter & Gamble
2.    GM
3.    Rogers Communications
4.    Government of Canada
5.    BCE Corporation
6.    Chrysler Consolidated
Local Car Dealerships*
7.    Johnson & Johnson
8.    Provincial Government Lotteries
9.    Telus Corporation
10.    Ford Motor Company*

*New to the top 10.
Off the list this year: Kraft, L’Oréal
All data is national for 2010, courtesy of Nielsen

The biggest ad-spend categories of last year
14%    Retail
11.5%    Automotive
7.6%    Food
6.6%    Financial and insurance services
6.4%    Entertainment
5.7%    Local automotive dealer advertising
4.5%    Travel and transportation
4.5%    Telecommunications
4.5%    Restaurants, catering services
and nightclubs
3.5%    Drug products

All data is national for 2010, courtesy of Nielsen

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