Last year’s top ad spenders
1. Procter & Gamble
2. GM
3. Rogers Communications
4. Government of Canada
5. BCE Corporation
6. Chrysler Consolidated
Local Car Dealerships*
7. Johnson & Johnson
8. Provincial Government Lotteries
9. Telus Corporation
10. Ford Motor Company*
*New to the top 10.
Off the list this year: Kraft, L’Oréal
All data is national for 2010, courtesy of Nielsen
The biggest ad-spend categories of last year
14% Retail
11.5% Automotive
7.6% Food
6.6% Financial and insurance services
6.4% Entertainment
5.7% Local automotive dealer advertising
4.5% Travel and transportation
4.5% Telecommunications
4.5% Restaurants, catering services
and nightclubs
3.5% Drug products
All data is national for 2010, courtesy of Nielsen
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