Keynote: Kit Yarrow outlines the New Consumer Psychology

The economy and technology have changed the psychology of consumers in fundamental ways. Not only do they shop and buy ...
The economy and technology have changed the psychology of consumers in fundamental ways. Not only do they shop and buy differently, they are also more engaged and reactive. For brands and retailers that can mean either a great boom – or doom. The secret to success lies in understanding the shifted needs and new ways of thinking that propel purchase decisions.

Hear from consumer psychologist, Kit Yarrow, from Golden Gate University in San Francisco, in this session as she describes seven key shifts in the psychology of today’s consumers.

Kit Yarrow, Ph.D. Chair, Department of Psychology, Golden Gate University

Kit Yarrow is an award-winning research psychologist, a professor of pschology and marketing, author, consultant and speaker. She is the 2009 Outstanding Scholar and has won four endowed research professorships in the past decade. As part of her ongoing research, Kit conducts interviews, ethnographies, focus groups and surveys on a regular basis. Examples of her research are published in her book, “Gen BuY” and in her blogs in the Wall Street Journal, Huffington Post and Psychology Today.

Session sponsored by .
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