J&J and SDM: A Case of Collaboration

Successful shopper marketing programs are rooted in strong fundamentals that turn powerful insights into effective executions. For even stronger results ...
Successful shopper marketing programs are rooted in strong fundamentals that turn powerful insights into effective executions. For even stronger results an open and committed collaboration between retailer and manufacturer creates the optimal conditions for superior ROI. Find out how Johnson & Johnson (J&J) worked hand-in-hand with Shoppers Drug Mart (SDM) to develop a mutually beneficial in-store program that drove sales and built loyalty on a national scale.

Join Kironmoy Datta, SDM Marketing Director of Health, and Monique Moran, Shopper Marketing Manager at J&J, as they share how they built a winning partnership yielding superior results for both parties.

Kironmoy Datta

Marketing Director
for Health
Shoppers Drug Mart
Monique Moran

Shopper Marketing Manager
Johnson & Johnson
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