Join April Carlisle, Leader of Procter & Gamble’s North American Shopper Marketing Center of Excellence, and Charlie Anderson, North American CEO of Saatchi & Saatchi X, on how they’ve collaborated successfully to build on P&G’s transformational store-back philosophy in Canada and the U.S.
From the strategy and creative process, right through to execution, Carlisle and Anderson will share case-study examples of engaging the shopper through the entire path to purchase.
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