Today’s retail environment is highly complex as shoppers are often exposed to thousands of SKUs and hundreds of displays during any trip. Despite the overwhelming choice, most shoppers typically buy a limited number of items.
Join Marc Inkol, president of Explorer Shopper Solutions, as he presents findings based on more than 10,000 in-store Canadian shopper observations from multiple studies as well as eye tracking research. Inkol will focus on what drives engagement and activation in today’s Canadian retail environment to improve the ROI of your shopper marketing programs.
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Marc Inkol, President, Explorer Shopper Solutions
Marc Inkol is the founder of Explorer Shopper Solutions, one of Canada’s largest shopper research companies with expertise in identifying “how and why” shoppers buy. Marc is a leading authority on observing and measuring shopper behavior and attitudes of Canadians. He has pioneered a series of shopper research tools that measure shopper behavior using the latest thinking and technology within neuroscience and psychology.
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