Shopper marketing comes in many different forms and can be managed and executed in a variety of ways. But what is envisioned in the boardroom doesn’t always roll out that way. Join experts from the retailer and manufacturer side as they come together for a frank discussion on the best real-world approaches to creating and executing programs that work for both store and brand.

David Ciancio SVP Head of International Client Leadership dunnhumby UK	David Grisim Associate Marketing Director Brand Operations Procter & Gamble Inc	Angela Scardillo VP Marketing Best Buy Canada	Ken Wong Distinguished Professor of Marketing Queens University