The Community & Content Strategy of Retailers

In this era of tough competition, retailers are going to new lengths to engage consumers and build relationships. Social and ...
In this era of tough competition, retailers are going to new lengths to engage consumers and build relationships. Social and digital media play an increasingly important role, while some retailers are using online panels to gather feedback. TV shows, magazines and flyers are also used to drive interest and enhance the brand. Don’t miss this important discussion to discover how Canada’s leading retailers are engaging shoppers and building loyalty with new content.

Tony Chapman

Partner & CEO
Capital C
Byron Ells

Senior Director Media
and Digital
Shoppers Drug Mart
Will Novosedlik

VP Brand
Idea Couture
Rosie Riolino-Serpa

AVP Digital
Canadian Tire
Corporation Limited
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