In this era of tough competition, retailers are going to new lengths to engage consumers and build relationships. Social and digital media play an increasingly important role, while some retailers are using online panels to gather feedback. TV shows, magazines and flyers are also used to drive interest and enhance the brand. Don’t miss this important discussion to discover how Canada’s leading retailers are engaging shoppers and building loyalty with new content.

Tony Chapman Partner & CEO Capital C	Byron Ells Senior Director Media and Digital Shoppers Drug Mart	Will Novosedlik VP Brand Idea Couture	Rosie Riolino-Serpa AVP Digital Canadian Tire Corporation Limited