Tribal marketing: connecting via subcultures & pop culture

Millennials are united in the unprecedented way this generation shares and controls their world via mobile command centres and social ...

Millennials are united in the unprecedented way this generation shares and controls their world via mobile command centres and social media, but marketers increasingly need to pay attention to their individual traits rather than trying to reach them en masse.

Tina Wells, CEO of Philadelphia-based Buzz Marketing Group and author of Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today’s Most Powerful Trendsetters and Tastemakers, deconstructs this unique generation into its four main tribes: the wired techies, the conformist-yet-somewhat-paradoxical preppies, the always-mellow alternatives and the cutting-edge independents. Join Tina as she discusses the traits of each subculture and shares what motivates them, the impact of their influence and who will earn their dollars.

Tina Wells

CEO
Buzz Marketing Group
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