Transmedia Strategy: Designing Touchpoints for Different Groups

Not every kid wants to create a commercial for you, and many aren’t even inclined to Like brands on the ...

Not every kid wants to create a commercial for you, and many aren’t even inclined to Like brands on the social platforms they inhabit. So how do you reach all the variously-motivated youth – from gamers to curators – to interact with your brand? This panel of experts from different fields of youth marketing will discuss how they build richer content and myriad touchpoints that appeal to youth on different platforms and in different ways.

Learn from brand leaders including Doritos and Degrassi, how to plan a program that invites more content consumption, interaction, collaboration and sharing, for the ultimate viral potential.

MODERATOR:
Tony Chapman

Partner & CEO
Capital C

Abby Ho
Digital & Social Media Manager
Epitome Pictures Inc.

Haneen Khalil
Marketing Manager
Doritos
PepsiCo Foods Canada

James Milward
  Executive Producer
Secret Location

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