Infographic: What consumers want now + next

A guide to how consumers are using tech (and how much), what they're ready for next and the role they're willing to let brands play in their lives.

Daily tech advances take us closer to Philip K. Dick’s sci-fi vision of the future, wherein smart ads float around looking for passersby, talking to
you by name and helpfully (or annoyingly, if you’re on the lam) making compelling pitches for things you need.

Since the future is nigh, strategy wanted to know what kind of techy innovation consumers are really ready for, and what sort of shopping and
lifestyle interface roles they’re amenable to brands playing in their lives.

Toronto-headquartered Fresh Intelligence took our questions to their panel of Canadians, and this is what they found:

Click here to see the infographic

Infographic designed by Sandra Tavares.