Inspired by Nathan Shedroff and Christopher Noessel’s book of the same name, Make It So explores the relationship between science fiction and interface design. In this session, Shedroff shows how sci-fi’s imagined interfaces have influenced real world innovation, and vice versa. His research yields practical and eye-opening lessons applicable to the design and understanding of online, social, mobile and other media interfaces. He’ll explain what’s more for show — like Minority Report gestural tech — and unlikely to really take off, and what will have more practical applications when it comes to consumer use.

Nathan Shedroff is the chair of the California College of Arts’ MBA in Design Strategy Program, which melds the unique principles that design offers business strategy with a vision of the future of business as sustainable, meaningful, and truly innovative — as well as profitable. He is one the pioneers in experience design, and has written extensively on design and business issues, including, Experience Design 1 and Making Meaning. He is a serial entrepreneur, and consults on how to build better, more meaningful customer experiences, as well as sustainability strategies.