Barry Krause created “Live Lab”, a live and streaming experimental brand content studio, to help brands become media companies. His innovative approach helps companies create their own live streaming branded video content. One of his company’s pilot projects – which garnered him a CES International Innovation Award – was its work on the Kenmore shows. It runs five nights per week, and features celebrity chefs and guests using Kenmore/Craftsman products to create authentic engagement without resorting to traditional product placement. Find out how you can put this this approach to work for your business.

Mr. Krause comes from the traditional advertising world. He was the CEO of Publicis in New York, the president of JWT Chicago and CEO of Persuasion Arts and Sciences. He also shepherded McDonald’s through the so-called “Burger Wars,” years and was behind Subway’s Jared blockbuster ads. Now Mr. Krause is part of the branded content revolution.