Storyscaping Across Physical and Digital Experiences

We all have a story to tell and an audience to share it with. As technology evolves, we’re constantly being ...

We all have a story to tell and an audience to share it with. As technology evolves, we’re constantly being introduced to new, innovative ways of telling these stories, yet physical experiences have remained somewhat disjointed from the digital ones. New and emerging tech is now bridging that final gap, and opening the door to involving audiences on deeper levels.

In this session, SapientNitro’s chief experience officer Donald Chesnut will discuss the agency’s storyscaping approach: how stories amplified by technology – from mobile apps to haptic tech – can merge the physical and digital in creative and surprising ways, showing recent examples (the good, the bad, and the ugly) along the way.

As the global lead for SapientNitro’s Experience Design practice, Donald Chesnut applies customer-centered thinking to a wide-variety of business problems, from communications to commerce, spanning content, community and digital service design. His work requires leading a broad range of team members, including strategists, designers, information architects, content strategists, writers, developers and user researchers in the design and development of global customer experiences for clients such as Disney, HSBC and Target.

Chesnut leads the agency’s Experience Innovation team, which is focused on defining strategies for future customer experiences, and the impact that emerging technology will in have in transforming businesses of all types including retail, financial services, and media. He also recently spent two years in London building the agency’s presence across Europe.

Donald Chesnut
Chief Experience Officer
SapientNitro

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