What If Advertising Were Invented Today?

Never-ending developments and innovations in technology and creativity have made this the most exciting time to work in advertising. It’s ...

Never-ending developments and innovations in technology and creativity have made this the most exciting time to work in advertising. It’s as if advertising is a blank canvas: it must be relentlessly rethought and integrated across an array of techniques with each new campaign. In this session, PJ Pereira will draw upon examples of boundary-pushing ads from around the world to show how branding and digital can inspire new kinds of application-based identities, how PR and search techniques can be harnessed to disseminate ideas, and how filmic storytelling can work in the digital realm.

PJ Pereira started his career as a programmer at age 13 in his native Brazil, only to find a home in advertising nine years later when he helped DM9DDB become Agency of the Year two years in a row. He then co-founded the digital agency AgênciaClick, which won a Cyber Grand Prix at the Cannes Lions during its first year. From there, Pereira moved to California and became executive creative director for AKQA, working on accounts such as Visa, McDonald’s and Microsoft. In 2009, he founded the San Francisco-based agency Pereira & O’Dell in partnership with former AKQA president Andrew O’Dell and Grupo ABC, his original investors at AgênciaClick. Four years later, the agency has delivered award-winning work for brands such as Toshiba, Skype and LEGO and ranks in the top 10 on Advertising Age’s Agency A-List.

PJ Pereira

Chief Creative Officer & Co Founder

Pereira & O’Dell

Tags:


,