The anatomy of a deal: Creating branded content that works (for everyone)

Partnerships in the branded content arena are evolving rapidly. Traditional advertising has given way to elaborate collaborations across various media ...

Partnerships in the branded content arena are evolving rapidly. Traditional advertising has given way to elaborate collaborations across various media channels that involve brands, broadcasters, agencies, producers and social media players. This panel will take a 360 degree look at the “Birth of a Kia Optima”, a documentary which aired on the Discovery Channel.  It will explore what it takes to bring an elaborate deal to fruition, and what the industry players look for when they explore branded content deals.


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Mike Fielding


VP Group Account Director
ZenithOptimedia


Andrew Burnstein

President

Castlewood Productions Inc.


Peter Gibson

SVP

Manager Business Development

Discovery Channel


Robert Staffieri

SVP

Director of Marketing

KIA Canada Inc.

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