CBC’s new brand content upfront

Proudly Made in Canada. As the foremost producer of programming in the country, Canada’s modern public broadcaster shares the thinking, guiding principles ...

Proudly Made in Canada. As the foremost producer of programming in the country, Canada’s modern public broadcaster shares the thinking, guiding principles and process behind their successful branded content projects of past, present and future.

Today’s presentation will include opportunities for brand involvement with not yet to be announced projects, and will culminate with an announcement for brands and production companies to participate in an intriguing branded entertainment initiative.

Gaye McDonald
Director Client Marketing CBC Revenue Group
Canadian Broadcasting Corporation

Jennifer Dettman
Head of Factual Entertainment
Canadian Broadcasting Corporation

Additional Speaker:

Robin Neufeld Associate Director, Development CBC Client Marketing

Tags:


,