Everything (and everyone) you need to know to achieve killer content & integration

 + Canada’s top media & entertainment players preview what’s new & next BCON Expo showcases the power and results of gamechanging ...

 + Canada’s top media & entertainment players preview what’s new & next

BCON Expo showcases the power and results of gamechanging integrations and brand-created content. We’re aiming to demystify the process of selecting the right partners and how to work productively with them.

The event will also provide a series of upfront presentations hosted by Canada’s leading media and entertainment companies in the areas of broadcast, publishing and music that will illuminate core strengths and their upcoming slate of integration opportunities. We’re calling this series The New Brand Content Upfronts.


This inaugural conference will deconstruct the new models and showcase success across a range of activity:

  • Stand-alone content created by & for brands;
  • Brand content created to leverage entertainment, editorial & event sponsorship;
  • Brand integration in existing/new entertainment & media content.

The New Brand Content Upfronts

  • Get briefed by the leading media and entertainment companies in broadcast, publishing and music
  • Learn practical intel on what’s working now
  • Receive a sneak preview of upcoming integration opportunities
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