+ Canada’s top media & entertainment players preview what’s new & next



BCON Expo showcases the impact of game-changing integrations and the latest brand-created content. By deconstructing Canada’s best brand content programs and the most innovative global work, BCON demystifies the process of finding the right partners and working effectively with them. Now in its second year, BCON showcases the new models and success across a range of activity:



• Stand-alone content created by & for brands;

• Brand content created to leverage entertainment, editorial & event sponsorship;

• Brand integration in existing/new entertainment & media content.



The New Brand Content Upfronts



• Get briefed by the leading media and entertainment companies in broadcast and publishing

• Learn practical intel on current best practices

• Receive a sneak preview of upcoming integration opportunities