What millennials want: the next generation of shopping

By 2017, millennials will possess more spending power than any other generation, but where and how will they shop their ...

By 2017, millennials will possess more spending power than any other generation, but where and how will they shop their favourite brands and stores? In this frank conversation, Jesse Jones will sit down with a panel of diverse millennials to answer your questions, uncovering how this group is engaging differently with brands and why shopping will never be the same again.

Jones is president and chief innovation officer at Toronto-based TEN81 Lifestyle Inc, where he helps brands manage their public image and create an authentic connection with their target audience through lifestyle-based marketing strategies.

Jesse Jones

President & Chief
Innovation Officer

TEN81 Lifestyle Inc

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