Keynote: Connecting with the emotional shopper

At a time when shoppers are bombarded with messages from a myriad of media, breaking through is more challenging than ...

At a time when shoppers are bombarded with messages from a myriad of media, breaking through is more challenging than ever. Michelle Adams will share data from the recently completed POPAI shopper engagement study to explain the in-store decision-making process and to analyze the differences between male and female brains. What do shoppers respond to in-store? What are personal drivers of choice? How much does our emotional, irrational behaviour explain a large majority of how we shop? Discover, through examples, how your brand can break through the clutter to connect with today’s emotion-driven shopper.

Michelle Adams

Founder

Marketing Brainology

Adams is the founder and president of Plano, Texas-based Marketing Brainology, where she examines the latest findings from virtual shopping, behavioral science and neuroscience, and translates them to corporations. She previously worked as PepsiCo’s VP, customer strategy and shopper insights.

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