VR tech puts shopper marketing plans to the test

A lot rides on POS, so why not check how well it works before it hits the store? In this ...

A lot rides on POS, so why not check how well it works before it hits the store? In this session, you will learn how Mondelez Canada has made use of a new technology by TNS to test shopper marketing materials, planograms, packaging and innovation, prior to launch. TNS Canada’s Mike Moussallem, will demonstrate a new 3D online virtual reality environment that can provide insights into how a particular stimulus is likely to perform in-market, while Robert McEvoy will describe how Mondelez has benefitted from this new technology. Moussallem leads the retail and shopper insight practice for TNS in Canada. At Mondelez, McEvoy is the shopper insights manager for Total Biscuit.

Robert McEvoy

Shopper Insight Manager

Mondelez Canada Inc.

Mike Moussallem

Senior Research Director Retail & Shopper Insights

TNS Canada

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