Red Bull has earned a legion of loyal consumers through its ballsy marketing and unique presence on the entertainment scene, from creating its own sporting events to producing films and running its own music studio and record label. A leader in the brand content space, Red Bull Media House’s original productions – which are as sophisticated as any shows produced by traditional media companies – have reshaped the meaning of branded entertainment.

McMorris & McMorris is a prime example of Red Bull Media House’s marketing ethos. This eight-part docu-series for MTV follows Mark and Craig McMorris, professional snowboarding brothers from Regina, Saskatchewan, as they travel and compete around the world. Execs from Red Bull Media House, MTV and Buck Productions will convene for an “anatomy of a deal” panel to discuss the creation and execution of McMorris & McMorris.

Jason Ford Supervising Producer, Moving Images Red Bull Media House

Jim Kiriakakis Head of Television Buck Productions

Craig McMorris McMorris & McMorris

Brook Peters Director of Programming, Acquisitions and Sales Bell Media Entertainment Specialty Television