Longo’s channels mobile to ramp up ROI

Achieving competitive differentiation is critical in the crowded retail world, so Longo’s is engaging customers through a new mobile solution ...

Achieving competitive differentiation is critical in the crowded retail world, so Longo’s is engaging customers through a new mobile solution that’s successfully driving them to spend more, and to visit more frequently.

Created by Toronto-based digital shopper marketing company, Unata, the mobile loyalty platform tracks shopper spending habits to deliver personalised offers, tapping phones as both a digital loyalty card and shopping list builder.

Longo’s director of CRM & analytics, Ken Kuschei, and Unata’s CEO Chris Bryson, will share fresh data that shows how the program is lifting sales, and to explain how it boosts the in-store experience while driving ROI.

Chris Bryson

Founder & CEO

Unata

Ken Kuschei

Director, Consumer Insight

Longo’s

Click here to register online or contact Chris Vin at 416-408-2300 ext 483.

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