Successful shopper marketing evolves out of close collaboration between retailers and manufacturers. Made in Quebec is a great example of how to make it work for both parties.
By deconstructing some of their biggest shopper marketing programs, Jennifer Salter and Wes Brown explain how Kraft and Loblaw joined forces to build a powerful, strategic CPG/retailer partnership for the long-term, driving ROI and boosting loyalty for both brands, including the highly successful Made in Quebec.
Senior Director, Brand Marketing, Retail, |
Director, Shopper Marketing Kraft Foods Group |
Click here to register online or contact Chris Vin at 416-408-2300 ext 483.
