Kraft & Loblaw: when two brands are better than one

Successful shopper marketing evolves out of close collaboration between retailers and manufacturers. Made in Quebec is a great example of ...

Successful shopper marketing evolves out of close collaboration between retailers and manufacturers. Made in Quebec is a great example of how to make it work for both parties.

By deconstructing some of their biggest shopper marketing programs, Jennifer Salter and Wes Brown explain how Kraft and Loblaw joined forces to build a powerful, strategic CPG/retailer partnership for the long-term, driving ROI and boosting loyalty for both brands, including the highly successful Made in Quebec.

Wes Brown

Senior Director, Brand Marketing, Retail,

Loblaw Companies Limited

Jennifer Salter

Director, Shopper Marketing

Kraft Foods Group

Click here to register online or contact Chris Vin at 416-408-2300 ext 483.

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