Hits and misses in Quebec

The Quebec marketplace presents many challenges for shopper marketers. In adapting a national campaign or creating a program specifically for ...

The Quebec marketplace presents many challenges for shopper marketers. In adapting a national campaign or creating a program specifically for Quebec, the language and cultural differences must be considered.
Our panelists, from leading brands and agencies, will share examples of programs that scored – and some that flopped – in Quebec, and they will discuss the challenges and opportunities of reaching this unique market.

Melissa Martin

Shopper Marketing Professional

Melissa Martin

Nicole Bleiwas

Sr. Director, Customer
& Shopper Marketing

Canada Bread Company Limited

Stephane Drouin

Vice President

SVM

Sebastien Faure

President

Bleublancrouge

Sponsored by

Click here to register online or contact Joel Pinto at 416-408-2300 ext 650.

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