Bell Media: The New Brand Content Upfronts
Bell Media was named by strategy magazine as 2013 Brand Partner of the Year for its unique and innovative partnerships ...
Bell Media was named by strategy magazine as 2013 Brand Partner of the Year for its unique and innovative partnerships with a variety of advertisers across its vast content portfolio including The Amazing Race Canada, Master Chef Canada, The Much Music Video Awards, etalk, The Social, TSN World Junior Hockey Championships etc.
Meet the Content leaders of Bell Media as they discuss the planning activity that occurs when developing new content ideas across its Acquisitions, Independent Production, In-House Production & TSN Production teams. They will take part in a moderated panel and describe how creating relevant content for audiences also provides opportunities for advertising partners to create amazing Branded Content that meets their business objectives.
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Nanci Maclean |
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Moderating: |
