How charming: Spin Master bows new girls show

Little Charmers kicks off with a complementary toy line in the hopes of replicating the massive success of Bakugan.

charmerCanada’s Nelvana Enterprises is turning up the charm with Spin Master to co-develop a new girl-skewing CGI series that will debut on Treehouse in Canada and Nick Jr. worldwide early next year.

Little Charmers is an 80 x 11-minute series following the magical friendship of BFFs and charmers-in-training Hazel, Lavender and Posie as they have spellbinding adventures in the land of Charmville.

Aimed at girls ages two to seven, the show will have a complementary toy line led by dolls, playsets, apparel and accessories that Spin Master plans to roll out in fall 2015.

Little Charmers marks Spin Master’s first foray into girls entertainment. The company previously partnered with Nelvana on its boys anime series Bakugan, for which it has spawned a range of licensed products including action figures and battle vehicles.

In other Spin Master news, the toyco recently announced a digital venture with webtoon distributor Mondo Media to create a YouTube channel for kids called Spindo TV.

From Kidscreen